Search Engine Management brings together SEO, local search, and paid ads into one cohesive strategy — so you're visible wherever your customers are searching. No jargon. No wasted budget. Just results.
Search Engine Management (SEM) is a complete approach to getting your business visible on Google. It's not just one thing — it's the combination of everything that helps customers find you online.
The long-term game. Optimising your website so it naturally ranks higher on Google over time. No paying for clicks — just organic traffic from people actively searching for what you offer.
Instant visibility. You pay to appear at the top of Google for specific searches. Great for quick results and testing new markets — but costs add up if not managed properly.
For businesses serving local areas. Getting your Google Business Profile optimised so you show up in "near me" searches and Google Maps. Essential for trades and local services.
Most businesses try one thing at a time — a bit of SEO here, some ads there. But that's like trying to win a race with one wheel. Search Engine Management coordinates all three channels so they work together, not against each other.
Your customers are searching on Google right now. The question is — are they finding you, or your competitors?
Unlike social media ads that interrupt people, search puts you in front of customers the moment they're looking for your services. They've already got their wallet out — you just need to be there.
Whether you serve Sunderland or the whole of the UK, proper SEM helps you punch above your weight. You don't need a massive budget — you need a smart strategy that targets the right searches.
Paid ads are great for quick wins, but they're like renting visibility. SEO and local search build assets you own. Over time, you'll rely less on ads and more on free, organic traffic.
People trust businesses that rank at the top. Strong search presence signals credibility. When you dominate the first page for your keywords, you become the obvious choice in your market.
Everything you need to dominate Google — tailored to your business, your market, and your budget.
A proper SEO strategy built around your business goals. Keyword research, on-page optimisation, content recommendations, and technical fixes — all focused on getting you ranking for the searches that matter.
For businesses serving local customers, your Google Business Profile is gold. I'll optimise it, manage your reviews, and make sure you show up in the map pack for local searches.
You'll always know exactly how things are going. Regular reports in plain English showing your rankings, traffic, and — most importantly — the enquiries and leads coming through.
Need faster results while SEO builds? I can set up and manage Google Ads campaigns that complement your organic strategy — or provide oversight on existing campaigns to cut wasted spend.
No mystery. No disappearing for months. Here's exactly how we'll work together to improve your Google presence.
We start with a thorough audit of your current search presence. I'll look at your website, your competitors, and the search landscape in your industry. Then I'll create a clear strategy tailored to your goals.
This is where the real work happens. I'll implement the strategy month by month — optimising pages, building your local presence, managing ads if needed, and continuously improving based on what's working.
I track everything — rankings, traffic, conversions. You'll get regular updates showing exactly what's changed and what it means for your business. No vanity metrics, just the numbers that matter.
You won't need a marketing degree to understand your reports. I explain everything in plain English — what we did, what happened, and what we're doing next. Questions? I'm always just a call away.
I'm not an agency with layers of account managers. When you work with me, you get direct access to someone who actually cares about your results.
No junior staff, no passing you around between departments. I handle your strategy, implementation, and reporting personally. One point of contact who knows your business inside out.
I understand the UK search landscape — how British customers search, what Google UK prioritises, and how to compete in local and national markets. No generic strategies from overseas.
I don't lock you in for 12 months. You stay because you're seeing results, not because you signed a contract. If it's not working, you're free to leave. It's that simple.
I don't sell cookie-cutter "Bronze, Silver, Gold" packages. Every business is different. Your strategy is built around your specific goals, budget, and market — not squeezed into a pre-made box.
I stand behind my work. If you don't see measurable improvements in your Google rankings within 60-90 days, I'll continue working for free until you do. No excuses, no small print — just a commitment to getting you results.
Got questions about Search Engine Management? Here are the ones I hear most often.
Let's have a no-pressure chat about your search presence. I'll take a look at where you currently stand, show you the opportunities, and give you a clear plan — whether you work with me or not.
Any advertising spend is paid directly to Google and is separate from management fees.